
Parras Valley · Coahuila
Valle de Parras Wine Tour: Travel Guide
Parras Valley (Coahuila) has 25 wineries and vineyards in our directory, with the most in Parras de la Fuente. Parras de la Fuente is home to the oldest winery in the Americas, founded by Lorenzo García on 19 August 1597 — today Casa Madero. This guide covers its top-rated wineries, when to go, 38 places to stay and how to get there.
Wine towns
- Parras de la Fuente · 22 wineries
- Cuatro Ciénegas de Carranza · 1 winery
Top-rated wineries in Parras Valley
Ranked by Google rating weighted by number of reviews (minimum 20 reviews).

Wine Museum
The Wine Museum is located at Casa Madero's Hacienda San Lorenzo in the Parras Valley, Coahuila, within what is recognized as the oldest winery in the Western Hemisphere, established in 1597. The museum guides visitors through the winemaking history of the region, and a wine tasting experience is available as part of the visit. It is open every day from 9:00 a.m. to 5:10 p.m. Rated 4.7 out of 5 across nearly 2,000 Google reviews, visitors generally highlight the informative experience and quality of the tastings, though some express that the admission price feels high relative to the local context.

RGMX Viñedo Buena Fe
Parras de la Fuente, Coahuila de Zaragoza
RGMX Viñedo Buena Fe is a winery located in the Parras Valley, Coahuila, a region with a deep winemaking tradition in northern Mexico. Practicing sustainable farming and hand-harvesting alongside the local community, the winery offers a wide selection of wines including reds, rosés, whites, and orange wines under the Vino de Tierra, RGMX, and SCIELO MX labels, with standout bottles such as a Malbec and a Syrah Biológico. Visitors can tour the vineyard, craft their own bottle of wine, and learn about the winemaking process from knowledgeable guides. The property also hosts special events, chef's dinners, and celebrations. Rated 4.9 out of 5 from nearly 1,000 reviews, visitors highlight the attentive service, thorough explanations, and overall memorable experience. Open Wednesday through Sunday from 11:00 a.m. to 7:00 p.m.

Casa Madero
Parras de la Fuente, Coahuila
Founded in 1597, Casa Madero is the oldest winery in the Americas. Located in the Parras Valley, Coahuila, it produces world-class wines with over 400 years of winemaking tradition.

Bodegas Segovia Fuantos
Parras de la Fuente, Coahuila de Zaragoza
Bodegas Segovia Fuantos is a winery and wine shop located in the heart of Parras de la Fuente, Coahuila, within the historic Parras Valley, one of the oldest wine-producing regions in the Americas. The store offers a selection of table wines, including sweet varieties, at accessible price points with a good range of options according to visitors. Alongside wines, the bodega also sells artisanal products such as homemade chorizo, making it a worthwhile stop for those exploring local food and wine culture. It is open Monday through Saturday from 10:00 to 18:45 and Sundays until 16:45. Rated 4.6 out of 5 from over 800 Google reviews, visitors generally highlight the variety and pricing, though some opinions point to room for improvement in customer service.

Casa Ferriño
Parras de la Fuente, Coahuila
Historic winery in Parras de la Fuente, Coahuila, with roots dating back to the 19th century. Neighbor of Casa Madero in the iconic Parras Valley, produces high-quality red and white wines leveraging the 5,000-foot altitude and unique semi-arid climate.

Rivero González
Parras de la Fuente, Coahuila de Zaragoza
Rivero González is a winery located in the heart of the Parras Valley, Coahuila, one of Mexico's oldest wine-producing regions. With a stated commitment to sustainable farming and hand harvesting, the winery produces a wide range of wines across its Vino de Tierra, RGMX, and SCIELO MX lines, including red, rosé, white, orange, and a Syrah Biológico. Standout bottles include the RGMX Malbec and RGMX Tinto, the latter frequently mentioned favorably by visitors. Wines are available for purchase online and at the winery itself. The winery is open Wednesday through Monday from 11:00 a.m. to 8:00 p.m. (closed Tuesdays) and offers vineyard tours, wine-blending experiences, chef dinners, harvest events, and venues for weddings and corporate gatherings. Rated 4.7 out of 5 from 488 Google reviews, visitors generally highlight an enjoyable and authentic experience in Parras de la Fuente, Coahuila.

Vinícola Parvada
Parras de la Fuente, Coahuila de Zaragoza
Vinícola Parvada is located just outside Parras de la Fuente, Coahuila, in the historic Parras Valley, one of the oldest wine-producing regions in the Americas. The winery offers tours and tasting experiences, including a premium tasting option that visitors describe as enjoyable and well-hosted. The broader complex also includes a restaurant, hotel, villas, and event spaces for weddings and private gatherings, making it a full destination within the vineyard property. Rated 4.5 out of 5 across more than 500 Google reviews, most visitors highlight the friendly service and welcoming atmosphere. Opening hours run Monday through Thursday from 10:00 to 19:00, Friday and Saturday until 21:00, and Sunday from 10:00 to 17:00.

Vinícola Vitali
Parras de la Fuente, Coahuila
Italian boutique winery in the Parras Valley representing European enological tradition in Coahuila. Produces Mediterranean-style wines with varieties like Sangiovese, Barbera and Tempranillo adapted to the valley's exceptional microclimate.

Vinos El Vesubio
Parras de la Fuente, Coahuila de Zaragoza
Vinos El Vesubio is a wine shop and small winery located in the historic center of Parras de la Fuente, Coahuila, in the Parras Valley, one of the oldest wine-producing regions in the Americas. Open Monday through Friday from 9:00 a.m. to 7:00 p.m. and weekends from 9:00 a.m. to 5:00 p.m., the establishment welcomes visitors throughout the week. Rated 4.6 out of 5 across more than 360 reviews, visitors highlight the quality of the wines and the warm, welcoming atmosphere. Some guests mention enjoying an informative tour of the premises, as well as locally crafted products such as a walnut-infused grape wine that receives particularly enthusiastic praise.
When to visit
The 2026 calendar lists 5 wine events in the region; the busiest month is August.
Outside the festivals, weekends are the safe bet: of the 22 wineries that publish opening hours, 21 open on Saturday and 20 on Sunday. Check each winery’s hours before you go.
2026 wine events
- Parvada Festival 2026May 15, 2026 – May 17, 2026 · Parras de la Fuente, Coahuila
- The Great International Harvest FestivalJuly 19, 2026 · Parras de la Fuente, Coahuila
- Grape & Wine FairAugust 1, 2026 – August 15, 2026 · Parras de la Fuente, Coahuila
- Parras Grape Harvest Festival 2026August 1, 2026 – August 31, 2026 · Parras de la Fuente, Coahuila
- Casa Madero Harvest FestivalAugust 9, 2026 – August 10, 2026 · Parras de la Fuente, Coahuila
Where to stay in Parras Valley

Hotel Rincón del Montero
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Hotel Rincón del Montero is a hotel situated approximately three kilometers from the town center of Parras de la Fuente, in the Parras Valley, Coahuila, one of the oldest wine-producing regions in the Americas. According to available editorial information, the property features colorful rooms, a rustic-style restaurant, an outdoor swimming pool, and a golf course, set within a tranquil environment suited for relaxation. Visitors highlight the spacious green areas, comfortable accommodations, and attentive service, and the hotel holds a rating of 4.4 out of 5 based on more than 1,500 Google reviews. The hotel also organizes wine-tourism events in partnership with local vineyards such as Lagunilla and Buena Fe, connecting guests with the broader wine culture of the region.

Hotel El Farol
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Hotel El Farol is a 19th-century hotel located in the heart of Parras de la Fuente, a Pueblo Mágico town in the Parras Valley, Coahuila. The property offers several room categories, including double rooms, junior suites, suites, tapanco-style rooms, and a villa with independent access, with views and access to either a central garden or a rear courtyard depending on the room type. Facilities include an outdoor pool and a casual restaurant with a bar, open every day from 7:00 a.m. to 11:00 p.m. Room rates start from $1,750 MXN per night. Parras de la Fuente is recognized as one of the oldest wine-producing regions in the Americas, making the hotel a convenient base for visiting local wineries and vineyards. Rated 4.5 out of 5 from over 1,200 Google reviews, visitors frequently highlight its central location, clean facilities, and attentive service.

Hotel Posada Santa Isabel
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Hotel Posada Santa Isabel is a 19th-century hotel situated in the historic center of Parras de la Fuente, Coahuila, in the heart of Parras Valley, widely known as the birthplace of wine in the Americas. The hotel offers several room categories, including double, single, junior suite, and pet-friendly Deluxe rooms with a private patio. Amenities include a pool and garden area, bar, laundry service, on-site parking, and 24-hour front desk. The on-site restaurant, La Tacita de Plata, serves breakfast and lunch featuring regional cuisine. Visitors highlight the central location, vintage character of the property, and quality of the food, though some note that parking capacity can be limited.

Hotel perote
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Hotel Antigua Hacienda de Perote is a lodging property located at Rancho El Perote in Parras de la Fuente, Coahuila, within the Parras Valley, one of the oldest wine-producing regions in the Americas. Guest accommodations sit alongside the grounds of a centuries-old hacienda surrounded by pecan trees, with views of the northern desert landscape. The property offers several lodging options, including cabins of varying capacities and a pool area. Just in front of the rooms, on-site wine cellars carry out grape pressing during July and August to produce wines and spirits available on the market. Rated 4.2 out of 5 from over 1,100 Google reviews, visitors generally highlight the setting and atmosphere. Reservations can be made at reserva@hotelesenparras.com or by calling 842 422 0698.

La Ilusion Parras
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La Ilusión Parras is a hotel located in the Barrio Tacubaya neighborhood of Parras de la Fuente, Coahuila, in the heart of the Parras Valley, one of the oldest wine-producing regions in the Americas. The property operates on weekends only, welcoming guests on Saturdays and Sundays from 10:00 a.m. to 7:00 p.m., and holds a Google rating of 4.3 out of 5 based on more than 700 reviews. Associated categories include spa services and entertainment, though specific details about rooms and amenities are limited. Visitors highlight the welcoming, family-friendly atmosphere of the property.

La Casona del Banco
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La Casona del Banco is a boutique hotel set in a 19th-century building in Parras de la Fuente, Coahuila, in the heart of the Parras Valley, one of the oldest wine-producing regions in the Americas. The rustic property offers Master Suite and Junior Suite room categories with king or queen beds, WiFi, air conditioning, Smart TV, and on-site parking. Amenities include a restaurant, bar, swimming pool, spa, gym, garden, event room, and transfer services. The hotel is open every day from 8:00 a.m. to 11:00 p.m. and holds a Google rating of 4.6 out of 5 based on more than 400 reviews.
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How to get there
Parras de la Fuente is 157 km from Saltillo and 154 km from Torreón.
Torreón International Airport (TRC) is 6.5 km east of central Torreón.
22 of the 25 wineries are in Parras de la Fuente; a car or a guided tour is the practical way to visit several in a day.
Frequently asked questions
How many wineries are there in Parras Valley?
Our directory lists 25 wineries and vineyards in Parras Valley; 22 of them are in Parras de la Fuente.
When is the best time to visit Parras Valley?
The 2026 calendar lists 5 wine events in the region; the busiest month is August. Outside the festivals, weekends are the safe bet: of the 22 wineries that publish opening hours, 21 open on Saturday and 20 on Sunday. Check each winery’s hours before you go.
How do I get to Parras Valley?
Parras de la Fuente is 157 km from Saltillo and 154 km from Torreón. Torreón International Airport (TRC) is 6.5 km east of central Torreón.
